Micromax YU (Yureka) with 64Bit octa core processor and with 4G support launched for Rs.8999

Micromax's new Yu brand smartphone with CyanogenMod OS launched on 18thDec2014. The smartphone is priced at Rs. 8,999. It is exclusively available on Amazon. You need to register first to get this phone, registrations will start from today 2PM IST. They will start shipping in second week of January 2015. Early adopters will get a leather back cover worth Rs. 999 free. The company is also saying that they are going to provide "free replacement or repair" at the user's doorstep.

What is YU?

In the present smartphone market people are more attracted to Chinese brands like Xiaomi, OnePlus and Gionee etc. Because they are selling phones with high specifications at affordable price. In this situation Indian brand Micromax came to the conclusion that., it needs to reinvent itself. So they started new brand YU to reposition themselves in the market against these Chinese Smartphones.

Micromax founder Rahul Sharma is the founder of Yu too. This is a completely different venture, it is a different company, the only common thing is that Rahul Sharma is founder for both companies . Rahul Sharma, in the launch event  said that.,  “The Y in YU comes from you(User) and the U from us(The Company).”  

What is CyanogenMod OS ?

It is a custom version of Android with stock Android UI but with a lot of added customisation options such as themes. Cyanogenmod is not different from Android., In fact, it is just enhanced and refined version of  the Android.

Why it is considered as an Amazing Smartphone?

1. It comes with octa core powered (64 bit) snapdragon 615 chipset and running Cyanogen 11 OS out of the box.  

2. This is a dual SIM handset with 4G + 3G support.

3. 2GB DDR3 RAM. 

4. 16GB Internal Storage and micro SD card support upto 32GB.

5. 13MP Primary Camera with SONY EXMOR CMOS sensor and 5MP Secondary Camera

6. The screen is 5.5 inches, IPS with Corning Gorilla Glass3 protection.

7. Screen resolution is 1280 x 720 pixels.                            

8. Battery 2500mAh

9. Warranty not void even though you root your device

10. All the above features just for Rs. 8999.

Micromax Yu Yureka comes with excellent hardware and with a tempting price tag. The phone probably has one of the highest “Value For Money” quotient! Overall, it is an excellent phone for the price